From 400 to 4,000 Monthly Website Visitors: How Strategic Press Features Transformed This Salon
What happens when a local business commits to strategic media coverage? Let me show you:
The Canyon Salon’s monthly website visitors jumped from 400 to 4,000 — without dumping thousands of dollars into Google ads. But that’s just the beginning of their story.
The Power of Consistent Media Coverage
When The Canyon Salon and I first started working together, they were like many local businesses — great service, loyal customers, but limited digital visibility. Today? They’ve been featured in over 85 media outlets. You can see their complete media journey here.
Let’s break down some highlights:
• Featured in Glamour Magazine (with multiple syndications)
• Spotlighted in Business Insider
• Expert quotes in Byrdie Magazine
• Full Feature in Salon Today
• Plus dozens more industry-leading publications
The Canyon Salon’s Summary of Media Wins
Beyond the Numbers
While 85+ media features is impressive, the real power lies in what this coverage creates: a permanent digital footprint that continues to grow and work for the business 24/7.
Each time a credible publication features The Canyon Salon:
• New digital pathways lead customers to their website
• Their expertise gets validated by trusted sources
• Their content gets syndicated across multiple platforms
• Their digital authority compounds
The AI Evolution
As AI tools like ChatGPT become increasingly integrated into how people discover businesses, having this depth of media coverage becomes even more valuable. These platforms prioritize credible, published sources when making recommendations — and with 85+ features, The Canyon Salon has built an impressive digital presence that both AI tools and potential clients can’t ignore.
The Snowball Effect
For The Canyon Salon, each piece of media coverage built upon the last. When potential clients research them today, they don’t just find one or two mentions — they discover dozens of credible publications validating their expertise.
This led to:
• 10x increase in website traffic
• Consistent stream of new client inquiries
• Industry talent reaching out for opportunities
• A digital presence that continues growing
The Canyon Salon’s Organic Monthly Traffic
Want to see the proof? Check out their complete media coverage book here.
Building Lasting Digital Authority
The key to The Canyon Salon’s success wasn’t landing one big feature — it was consistently building their media presence over time. Each new piece of coverage added another layer to their digital authority.
Looking Forward
While many businesses chase quick wins through paid advertising, The Canyon Salon’s story shows the lasting power of strategic media coverage. Their 85+ media features continue working for them year after year, creating compound growth in their digital visibility.
About the Author: Hey there! I’m Dawna Jarvis, a media strategist obsessed with helping businesses get the visibility they deserve. I’ve landed clients everywhere from Forbes to Insider, Glamour to Healthline — but what really gets me excited? Turning those media wins into lasting digital authority.
I specialize in strategic media coverage that does more than just look good on your website. My approach combines PR with SEO expertise to create high-authority backlinks that keep driving traffic and building credibility long after the initial feature.
Based in LA (but working with ambitious entrepreneurs everywhere), I’m all about helping brands cut through the digital noise and become the go-to authorities in their industries. Want to learn more about building your digital presence? Visit www.dawnajarvis.com
P.S. Want to see what 85+ media features looks like? Check out TheCanyon Salon’s complete coverage book here.
